AI Insights · Timothy · July 2021
Top 5 Social Apps Performance in New Zealand Q2 2021
Discover how the top 5 social apps performed in New Zealand during Q2 2021, including trends in downloads, revenue, and active users.
The second quarter of 2021 saw notable trends among the top social apps in New Zealand. Here's a closer look at their performance based on data from Sensor Tower.
Bigo Live - Live Streaming App experienced fluctuations in weekly revenue, peaking at around $32.5K in late March before dipping to $17.8K in early June. Weekly downloads ranged from 1.6K to 2.3K, with a slight upward trend towards the end of June. Active users remained relatively stable, hovering around 21K throughout the quarter.
Facebook showed a consistent performance with weekly revenue generally between $7.4K and $12.1K, peaking in early May. Downloads remained steady, averaging around 12K to 14K per week. Active users saw a gradual increase from 3.15M to 3.22M over the quarter.
TikTok had a varied revenue performance, starting at $3.3K and peaking at $7.1K in early June. Downloads were stable, with weekly figures ranging from 9.9K to 12.6K. Active users saw a steady rise from 1.11M to 1.26M over the quarter.
Grindr - Gay Dating & Chat maintained a stable weekly revenue, fluctuating between $4.1K and $5.8K. Weekly downloads remained consistent, averaging around 400. Active users hovered around 12K, with minor fluctuations throughout the quarter.
17LIVE - Live streaming showed lower revenue figures, peaking at $2.2K in late June. Downloads were minimal, ranging from 5 to 19 per week. Active users were also low, averaging around 30 to 50 per week.
For more detailed insights, visit Sensor Tower.
